Category Rich Media Messaging

Now would be good to start investing in video-ads on mobile platform?

          APAC has overtaken U.S and E.U as the top region in consumption of videos on mobile devices. What’s also interesting is that given the infrastructure limitations, i.e. most developing markets are still on 2.5G (a 4 generations below 4G), video sharing/uploading ranks highest amongst other regions.   The study also confirms that […]

YouTube’s mobile fortunes take-off as smartphone content consumption grows

YouTube’s mobile advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets. YouTube, like other social media sites, is experiencing significant growth in mobile use as its user base increasingly migrates their social activity from desktop to smartphones. […]

Avenue mobile campaign achieves approximately 6,600pc ROI by going rich-media messaging (RMM)

Avenue saw big success for a rich media messaging campaign it ran and promoted through in-store advertising, online, email and social media. The company launched the campaign on Nov. 8. Avenue worked with Iris Mobile on the initiative. “As the old adage says, ‘A picture is worth a thousand words,’” said Cezar Kolodziej, president/CEO of […]