Category Research and Stats

To app or not to app?

Native mobile apps can be an enriching channel for some companies whilst for some others it has been a subject that no one wants to talk about. And there are tonnes of whitepapers out there that provide mobile strategy, some are interesting but most are very rich with information that you just put as something to […]

Why mobile-optimised sites matter.

Recent study by Twenty shows that only 28% of Kiwi business sites are optimised for the mobile screen. For a market with over 65% smartphones penetration, that is very surprising. Here’s something to help you justify the small investment to get your business websites up to scratch.   Why mobile-optimised site matters

Twitter Penetration

      I have to say that this probably the first time I’ve seen Saudi Arabia being the top market in any digital channel. So well done to them for beating mobile-first giants like Indonesia to be the country to be the top market to Tweet in Oct. Although you can’t read too much […]

Australia – Smartphone or tablet market?

                                  Looking at these numbers, you can argue that smartphones have reach critical mass. You just can’t ignore mobile when it comes to reaching the masses but more importantly as it’s also a mature market, the quality of content […]

How retailers can use Pinterest to drive sales

With end-of-year sales season looming, I’d thought this would come in handy for retailers here in APAC. Although Pinterest when compared to Instagram and other mobile social plaforms is much smaller but the users are quite an artistic and discerning bunch who appreciates the little thing in life. So if you are retailer who sells […]

Now would be good to start investing in video-ads on mobile platform?

          APAC has overtaken U.S and E.U as the top region in consumption of videos on mobile devices. What’s also interesting is that given the infrastructure limitations, i.e. most developing markets are still on 2.5G (a 4 generations below 4G), video sharing/uploading ranks highest amongst other regions.   The study also confirms that […]

China is APAC’s top market in responding to mobile ads, India comes a close second

            Methodology: Data is based on the September 2013 Nielsen report titled “Decoding the Asian Mobile Consumer” as cited in press release. The report is based on findings from Nielsen Informate Mobile Insights which maintains opt-in smartphone panels in India, Indonesia, Malaysia, Philippines and Thailand. Nielsen Informate Mobile Insights is […]