Category Mobile Video

Now would be good to start investing in video-ads on mobile platform?

          APAC has overtaken U.S and E.U as the top region in consumption of videos on mobile devices. What’s also interesting is that given the infrastructure limitations, i.e. most developing markets are still on 2.5G (a 4 generations below 4G), video sharing/uploading ranks highest amongst other regions.   The study also confirms that […]

Want to take a break from commercials? Try Commercial Break app

It’s all getting just a little more dimmer for TV, well if Commercial Break app has their way that is. As if TV is not already in some trouble, if this app proves to be successful advertisers might have to ask a few times just how many eyeballs their TVCs have captured or will be […]

YouTube’s mobile fortunes take-off as smartphone content consumption grows

YouTube’s mobile advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets. YouTube, like other social media sites, is experiencing significant growth in mobile use as its user base increasingly migrates their social activity from desktop to smartphones. […]

Mobile video is expected to account for 66 percent of global mobile data traffic.

Uberflip research recently announced that mobile video is expected to account for 66 percent of global mobile data traffic by 2017, up from 51 percent in 2012. As much as 87 % of marketers in the United States alone use video for content marketing. This year, marketers are expected to spend $3.9 billion on video […]