Category Mobile Sites

The days of mobile app are numbered.

There’s been an interesting development in the virtual assistance space with the likes of Google Now and Siri. In the last Technology Tea and Toast Breakfast Session, we talked about Virtual Assistant devices such as Amazon Echo, Cubic Robots and Jibo and how they will eventually replace screens such as mobile but we all know […]

To app or not to app?

Native mobile apps can be an enriching channel for some companies whilst for some others it has been a subject that no one wants to talk about. And there are tonnes of whitepapers out there that provide mobile strategy, some are interesting but most are very rich with information that you just put as something to […]

Why mobile-optimised sites matter.

Recent study by Twenty shows that only 28% of Kiwi business sites are optimised for the mobile screen. For a market with over 65% smartphones penetration, that is very surprising. Here’s something to help you justify the small investment to get your business websites up to scratch.   Why mobile-optimised site matters

Australia – Smartphone or tablet market?

                                  Looking at these numbers, you can argue that smartphones have reach critical mass. You just can’t ignore mobile when it comes to reaching the masses but more importantly as it’s also a mature market, the quality of content […]

User-retention – How to improve retention rate of your app

In-app push notification is such a key feature but my opinion is that most apps developed out of Asia aren’t putting much effort into it. That’s likely due to us looking at app development as a one-off or as a proof of concept and have not developed the habits of looking at retention rates or […]

Google Enhanced Search for the connected world…will affect what you do or don’t on mobile.

On February 6th, Google announced one of their biggest ever changes to AdWords which will impact all advertisers over the coming months. Reflecting changes in how, where and when we search all AdWords campaigns will automatically target searches conducted on desktop, mobile and tablet devices. This change moves search on to where the focus is […]

Avenue mobile campaign achieves approximately 6,600pc ROI by going rich-media messaging (RMM)

Avenue saw big success for a rich media messaging campaign it ran and promoted through in-store advertising, online, email and social media. The company launched the campaign on Nov. 8. Avenue worked with Iris Mobile on the initiative. “As the old adage says, ‘A picture is worth a thousand words,’” said Cezar Kolodziej, president/CEO of […]