Category Mobile Search

Australia – Smartphone or tablet market?

                                  Looking at these numbers, you can argue that smartphones have reach critical mass. You just can’t ignore mobile when it comes to reaching the masses but more importantly as it’s also a mature market, the quality of content […]

55pc of mobile search conversions happen in one hour: study

  With more than half of mobile searches resulting in a conversion within one hour, marketers need to be prepared to quickly serve users a full spectrum of information once a search has been made, according to a new study from Google and Nielsen. The “Mobile Search Moments: Understanding How Mobile Drives Conversions” study looks […]