Category Geolocation

How retailers can use Pinterest to drive sales

With end-of-year sales season looming, I’d thought this would come in handy for retailers here in APAC. Although Pinterest when compared to Instagram and other mobile social plaforms is much smaller but the users are quite an artistic and discerning bunch who appreciates the little thing in life. So if you are retailer who sells […]

Crowdsourcing supercharges mobile marketing with audience authenticitys

Hope the weekends have been great for everyone. Hopefully the days of hazy skies are over here in SEA. I saw this article on Mobile Marketer and I thought I’d share my POV on ‘crowdsourcing’.¬† Crowdsourcing is a no brainer if it works well. It’s not new and for years it has been working well […]

Taxi network leverages NFC, QR codes to make video brand engagements interactive

May 15, 2013 Taxi riders in New York, San Francisco and other cities will soon be able to use their smartphones to engage with brand content appearing on video screens inside the cabs using either NFC or QR code technology. Passengers will see video or static messages on the enhanced media screens inside taxis and […]

Google Enhanced Search for the connected world…will affect what you do or don’t on mobile.

On February 6th, Google announced one of their biggest ever changes to AdWords which will impact all advertisers over the coming months. Reflecting changes in how, where and when we search all AdWords campaigns will automatically target searches conducted on desktop, mobile and tablet devices. This change moves search on to where the focus is […]

Sawdust QR codes helped raise donations.

Saatchi & Saatchi Guatemala¬†had put QR Codes and sawdust to good use by turning them into sawdust carpets (video below). The 350 QR Codes were scanned 114,000 times over the three days of the festival and more importantly donations to the museum exceeded expectations by 470%. Talk about ROI!  

Track my Macca’s app makes fast-food interesting again.

Gotta give it to DDB and McD Australia for the idea and fantastic execution of this app. They’ve certainly made fast-food interesting again and for McD lovers, I’m quite sure it will increase their visits as now they have an additional reason to find out where their beef came from before they eat it. This […]

Jaguar revs up F-Type marketing via Instagram contest

Instagram is enjoying success in Asia Pacific and brands such as Scoot has actively embraced it in Singapore and Taiwan. But luxury brands such as Jaguar are now taking the plunge and this campaign is just one of the great examples how Instagram can help drive brand awareness and engagement.   January 9, 2013   […]