To app or not to app?

Native mobile apps can be an enriching channel for some companies whilst for some others it has been a subject that no one wants to talk about. And there are tonnes of whitepapers out there that provide mobile strategy, some are interesting but most are very rich with information that you just put as something to read later. And quite a few of them were developed for the benefit of selling you mobile solutions you may not really need. Whatever it out there already, we hope this comes in handy. It is a simplified and condensed one-pager to help you get off on the right foot.

Mobile App Strategy

The Road to Mobile Heaven – OMD Guide to Mobile App

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