China is APAC’s top market in responding to mobile ads, India comes a close second








Methodology: Data is based on the September 2013 Nielsen report titled “Decoding the Asian Mobile Consumer” as cited in press release. The report is based on findings from Nielsen Informate Mobile Insights which maintains opt-in smartphone panels in India, Indonesia, Malaysia, Philippines and Thailand. Nielsen Informate Mobile Insights is an alliance between Nielsen Holdings N.V. and Informate Mobile Intelligence. Data is also from the Nielsen Smartphone Insights survey for which mobile users ages 16-64 in urban areas of Australia, China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Thailand were surveyed online or face-to-face during March-May 2013.

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