Monthly Archives: October 2013

How retailers can use Pinterest to drive sales

With end-of-year sales season looming, I’d thought this would come in handy for retailers here in APAC. Although Pinterest when compared to Instagram and other mobile social plaforms is much smaller but the users are quite an artistic and discerning bunch who appreciates the little thing in life. So if you are retailer who sells […]


Now would be good to start investing in video-ads on mobile platform?

          APAC has overtaken U.S and E.U as the top region in consumption of videos on mobile devices. What’s also interesting is that given the infrastructure limitations, i.e. most developing markets are still on 2.5G (a 4 generations below 4G), video sharing/uploading ranks highest amongst other regions.   The study also confirms that […]


China is APAC’s top market in responding to mobile ads, India comes a close second

            Methodology: Data is based on the September 2013 Nielsen report titled “Decoding the Asian Mobile Consumer” as cited in press release. The report is based on findings from Nielsen Informate Mobile Insights which maintains opt-in smartphone panels in India, Indonesia, Malaysia, Philippines and Thailand. Nielsen Informate Mobile Insights is […]