If you’ve ever wondered who actually take the time of scanning barcodes and QR codes using their mobile phones, this chart might be just what you need. Surprisingly however the largest age group are the ones with the highest disposable income, i.e. the 24 to 44 which makes up 48%. What’s also encouraging is that there is still a sizeable chunk of users of iOS which can only mean that the discerning types are still using barcodes and QR codes to get offers or find out more about an ad or a product.
So there’s still many happy days for barcodes…well till NFC do us apart that is.