It’s all getting just a little more dimmer for TV, well if Commercial Break app has their way that is. As if TV is not already in some trouble, if this app proves to be successful advertisers might have to ask a few times just how many eyeballs their TVCs have captured or will be able to capture when everyone is either in the loo or in the kitchen during commercial breaks. Too early to say if this is going to get anywhere in Asia. Of course if it ever reaches critical mass, you format and media owners might have to turn 30 or 60sec spots into overlay ads or ticker ads just like you would do for online video. Here’s a short and sweet article from Engadget.
When we’re raiding the fridge during a Vikings game, what’d be nice is a push notification just before Adrian Peterson runs into the end zone. Seeing as that’s probably not feasible given current tech, we’ll settle for an iOS app that alerts us when a timeout or commercial is over. Commercial Break was designed to do just that: you tell it what channel you’re watching and it uses DSP and some algorithms to analyze audio and video cues, delivering a push notification to your mobile device once what you were watching comes back.
As of right now, it’s in public beta with 10 compatible channels in New York City: ABC, CBS, CNN, ESPN, ESPN2, FOX, NBC, TNT, TBS and USA. Outside of the Big Apple, CNN, ESPN and ESPN2 are compatible nationwide, with a few of these channels also available to others along the East Coast. The developers said that once the test run is over, they plan to expand to other markets and port the app to Android. We just wish it worked with AMC too — missing any of Heisenberg’s return because of a fried chicken craving would be tragic.