Monthly Archives: July 2013

User-retention – How to improve retention rate of your app

In-app push notification is such a key feature but my opinion is that most apps developed out of Asia aren’t putting much effort into it. That’s likely due to us looking at app development as a one-off or as a proof of concept and have not developed the habits of looking at retention rates or […]


Adidas Philippines 1.27 CTR shows that developing markets can run developed markets execution

Adidas Philippines ran a mobile advertising campaign earlier this year that points to the growing role that rich media is playing for brands as part of an integrated marketing mix. The campaign ran in February in the Philippines to coincide with the launch of a new Adidas shoe product in the market. “The ad unit’s innovation […]


Crowdsourcing supercharges mobile marketing with audience authenticitys

Hope the weekends have been great for everyone. Hopefully the days of hazy skies are over here in SEA. I saw this article on Mobile Marketer and I thought I’d share my POV on ‘crowdsourcing’.  Crowdsourcing is a no brainer if it works well. It’s not new and for years it has been working well […]