Best Practices on Tablet Advertising

This is by far the most engaging and probably the most extensive study on tablet advertising ever put together. The full report can be found only on tablets – search for ‘The Pool – Tablet Lane’. But if you are after ad-formats only, the link below is what you need.

http://risingtidecoop.com/tabletlane/bestpractices/index.html

The gist of it is that 3 of the best performing ad formats are Rich Media Interstitials, Banner-to-Full Page Rich Media and Pre-Roll Overlay and the study also tells you in what sort of content environment they work best.

Kudos to Vivaki and team for putting this fantastic piece of work.

Winning Models - Best Practices for Tablet Advertising

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