Uberflip research recently announced that mobile video is expected to account for 66 percent of global mobile data traffic by 2017, up from 51 percent in 2012.
As much as 87 % of marketers in the United States alone use video for content marketing. This year, marketers are expected to spend $3.9 billion on video ad marketing – up from $2.9 billion last year – and the number is expected to reach $6.3 billion by 2015.
Vine, a new iPhone app, lets users create six-second mash-up videos and share them on social networks. iOS users are now able to update their Facebook app as it now has the ability to record and share videos within the app. What’s also important to note is that the largest social network platforms know desktop video-sharing platforms know YouTube is untouchable, for at least a few years to come but in the mobile video social platform, it’s pretty wide open. Marketers in APAC should follow this trend and observe these platforms closely to ensure that they can find the right platforms and purpose to fit their brands or marketing campaigns in the near future.
The benefits of going getting into social mobile video are quite substantial when you compare it with other mainstream media.
1. production costs are significantly lower for a quick-hit six-second Vine video compared to the 15secs YouTube pre-roll that is already starting to get on consumers’ nerve
2. if your video hits all the right note, there is potential for exponential reach since ease-of-sharing is inherently built into social networking
3. you can be sure that there will be a lot of insights as mobile offers much deeper tracking and you will be able to have insights into viewers of your mobile videos which will allow you to tailor make content that is best for your audience
Finally, Asia Pacific is not too far off especially in emerging markets we seen more than 10% of visitor traffic to YouTube videos are coming from that region and more than 40% coming from developed markets.