Sawdust QR codes helped raise donations.

Saatchi & Saatchi Guatemala had put QR Codes and sawdust to good use by turning them into sawdust carpets (video below). The 350 QR Codes were scanned 114,000 times over the three days of the festival and more importantly donations to the museum exceeded expectations by 470%. Talk about ROI!

 

Sawdust carpet with a QR Code

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