Monthly Archives: February 2013

Google Enhanced Search for the connected world…will affect what you do or don’t on mobile.

On February 6th, Google announced one of their biggest ever changes to AdWords which will impact all advertisers over the coming months. Reflecting changes in how, where and when we search all AdWords campaigns will automatically target searches conducted on desktop, mobile and tablet devices. This change moves search on to where the focus is […]

China Knocks Off U.S. to Become World’s Top Smart Device Market

Just days into the Chinese New Year (Year of the “Snake” for anyone keeping track), China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and tablets. This historic milestone takes place a year after Flurry first reported that China had become the world’s fastest growing smart device market. […]

Mobile video is expected to account for 66 percent of global mobile data traffic.

Uberflip research recently announced that mobile video is expected to account for 66 percent of global mobile data traffic by 2017, up from 51 percent in 2012. As much as 87 % of marketers in the United States alone use video for content marketing. This year, marketers are expected to spend $3.9 billion on video […]

In Indonesia’s Cities, Mobile Boosts Internet to No. 2 Media Spot

Mobile overtakes internet cafes as primary access point Indonesia, with rising internet penetration and ad investment, is following trends in other emerging economies, with early development concentrated firmly in cities. According to eMarketer estimates, overall internet penetration reached nearly one out of four people in the highly populous island-state in 2012. By contrast, data from Yahoo! and TNS found […]

Avenue mobile campaign achieves approximately 6,600pc ROI by going rich-media messaging (RMM)

Avenue saw big success for a rich media messaging campaign it ran and promoted through in-store advertising, online, email and social media. The company launched the campaign on Nov. 8. Avenue worked with Iris Mobile on the initiative. “As the old adage says, ‘A picture is worth a thousand words,’” said Cezar Kolodziej, president/CEO of […]

Nestlé says yes to QR codes.

Nestle has launched a global initiative leveraging QR codes on the packaging for its numerous brands to provide consumers with instant access to pertinent information about an item, including its nutritional profile as well as the environmental and social impacts of its products. Retail stores in Britain will be the first to carry products featuring […]

U.S still the king of mobile display followed by China and Japan.

Very nice chart by SmartInsights .com, thanks to Dave Chaffey, which show the global distribution of mobile ads served through DoubleClick.