Track my Macca’s app makes fast-food interesting again.

Gotta give it to DDB and McD Australia for the idea and fantastic execution of this app. They’ve certainly made fast-food interesting again and for McD lovers, I’m quite sure it will increase their visits as now they have an additional reason to find out where their beef came from before they eat it.

This fantastic marriage of different technology like LBS, image-recognition and augment-reality and sprinkled all that with lighthearted and interesting content derived from great consumer insights will surely go a long way and I can definitely see many apps following suit.  Just as long as the app can keep things fresh with new stories on patties and lettuces, the app will surely has a longer shelf life than most branded app.

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