Monthly Archives: October 2012

20.3% click-throughs just by having simple social call-to-action on your mobile ads.

Aside from just a simple click-through to view videos or a mobile site, having a social call-to-action in your mobile banners, especially rich-media, can get you engagement rate as high as 20.3%. Not surprising Instagram is leading the way due to its more mobile-native user base.   Advertisements

Tablet users spend 30pc more time on sites than PC users: report from MobileMarketeer

Tablet users are proving to be more engaged and more valuable consumers for advertisers to reach compared with PC users, according to a new report from IgnitionOne. The Q3 2012 Online Advertising Report found that tablet users spend 30 percent more time on sites and have a 20 percent higher engagement rate than PC users. […]

FourSquare takes restaurant bookings…

FourSquare has finally came out of its comfort zone of quirky gaming and pointless ‘mayorship’ and points collection to something more useful in our everyday lives.   The website-version of the location check-in service has allowed users to make what it calls a “one-check reservation” for restaurants since May this year via a deal with […]