Hyundai Veloster Racing Game In Times Square

Fantastic marriage of outdoor and mobile.

Hyundai is trying to get close to that holy grail in its latest marketing campaign for its 2012 Hyundai Veloster compact. For a certain period, folks interested in the “differently shaped” hatchback can download the “Hyundai Race” app onto their smartphones. Then, once they’re in New York City’s Time Square, they can access Hyundai’s billboard via wi-fi and race their vehicle virtually to the viewing disinterest of everyone around them. Scores and rankings are then displayed for virtual drivers’ elation or, more likely, complete humiliation.
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