Monthly Archives: April 2012

Mercedes Benz Singapore celebrates 125 years with on-ground and mobile activation

Mercedes 125 Race – Singapore Another example of how on-ground event and mobile can complement each other to create an engaging experience.   Advertisements

Hyundai Veloster Racing Game In Times Square

Fantastic marriage of outdoor and mobile. Hyundai is trying to get close to that holy grail in its latest marketing campaign for its 2012 Hyundai Veloster compact. For a certain period, folks interested in the “differently shaped” hatchback can download the “Hyundai Race” app onto their smartphones. Then, once they’re in New York City’s Time Square, they can access Hyundai’s […]