Street Sign Augmented Reality

Not the latest piece of work, but it’s still cool and relevant to this blog.

It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign.

For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every sign and feature of the car.

But it’s no fun just reading a catalogue. That’s why Street Evo was actually a game. To get people to use the app, we hid an actual Punto Evo and hundreds of prizes within traffic signs. The first ones to come across gifts got to keep them. Simple!


  1. That’s is absolutely amazing, one of the best examples of augmented reality I have seen so far. Using something as wide spread as street signs is inspired! Hope you dont mind me sticking the video on my blog! Keep up the good work

  2. Barrytg reblogged this on Barrytg and commented: Here is an amazing example of Augmented Reality that I came across on a blog called “Tech That’s Relevant in Asia”.
    By using some thing as wide spread and as uniform as street signs they were able to design an app that recognised QR codes that were already placed around the world. Very smart.

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