MEC Singapore’s very own mobile and on-ground activation campaign with over 700 QR codes being scanned and 5000 iPhone apps downloaded. This is one of the first campaign that uses both geo-location and QR code to engage consumers out of home.
To mark the 125th birthday of the motor car Mercedes-Benz Singapore is running the QR Code Mercedes-Benz 125! race (video below). Each weekend between 26 August and 18 September contestants have to find the 5 Mercedes-Benz cars with QR Codes within designated areas in Singapore. The fastest to find all 5 will win a pair of Grandstand tickets to the Singapore Night Race and a weekend test drive with Mercedes-Benz. The overall fastest player for all four weekends will win the Grand Prize, a pair of return air tickets to visit the Mercedes-Benz factory and museum in Germany. If you are in Singapore when the race takes place you will need the Mercedes-Benz 125! Race App on your iPhone.