Monthly Archives: October 2011

NFC – now in Singapore.

Clear Channel has announced that a network of smart posters will include six-sheet, 12-sheet and Media Portal panels at bus shelters across the island. NFC phone users will be able to tap on any of the advertisements to receive music, videos, applications, brochures or other information directly to their phone. Advertisers will then be able to mine […]

Mercedes-Benz celebrates 125! Years of Automobile using mobile

MEC Singapore’s very own mobile and on-ground activation campaign with over 700 QR codes being scanned and 5000 iPhone apps downloaded. This is one of the first campaign that uses both geo-location and QR code to engage consumers out of home. To mark the 125th birthday of the motor car Mercedes-Benz Singapore is running the […]

What to do if your shop is not on the ground floor?

Saw this post on and I thought it’s a very smart way to use ambience as a media to not only capture the attention of your customers but potentially driving them up to your stores, especially when you are not on the premium position for e.g. on the ground floor where the human traffic […]

Street Sign Augmented Reality

Not the latest piece of work, but it’s still cool and relevant to this blog. It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature […]

Intel Updates Lego with Image Recognition

  Great example of 3D projection and image-recognition technology to help you extend the life of old products. Good for on-ground activation.